Together, we ensure that OBI's international digital business is successful and open up new business areas. In this way, we also maximize sales and earnings in the long term. We work in a data-driven and value-oriented way for our customers. Our teams ensure that our offers achieve a high reach in regard to performance marketing, that their SEO visibility is increased and that our products are placed prominently in campaigns. In addition, we ensure best-in-class product content and support our customers in their purchasing decisions with digital guides and instructions. Our deep understanding of our customers serves as the basis for this support.
We constantly analyze contribution margins and the specific costs of our products, and we introduce appropriate optimization measures in areas such as procurement, pricing and demand. In this way, we ensure the availability of our articles on the one hand and their rapid sale on the other, in order to achieve benefits in terms of volume.
From a process perspective, we ensure that our products are delivered to our customers in good condition and on time, and that returns are handled quickly. In our Customer Care Center and with the help of modern customer surveys, we receive feedback from our customers, evaluate it and use it to improve our offers and services for the future.