We ensure that our international digital business is successful

Together, we ensure that OBI's international digital business is successful and open up new business areas. In this way, we also maximize sales and earnings in the long term. We work in a data-driven and value-oriented way for our customers. Our teams ensure that our offers achieve a high reach in regard to performance marketing, that their SEO visibility is increased and that our products are placed prominently in campaigns. In addition, we ensure best-in-class product content and support our customers in their purchasing decisions with digital guides and instructions. Our deep understanding of our customers serves as the basis for this support.

We constantly analyze contribution margins and the specific costs of our products, and we introduce appropriate optimization measures in areas such as procurement, pricing and demand. In this way, we ensure the availability of our articles on the one hand and their rapid sale on the other, in order to achieve benefits in terms of volume.

From a process perspective, we ensure that our products are delivered to our customers in good condition and on time, and that returns are handled quickly. In our Customer Care Center and with the help of modern customer surveys, we receive feedback from our customers, evaluate it and use it to improve our offers and services for the future.

Open space, whiteboards, fully equipped meeting rooms – these are just some of the special features in our offices in Cologne, located in the former Harald Schmidt Studio. On four floors, we can find space everywhere for whatever is at hand: whether it's a joint workshop, a video call or a short exchange over free coffee or tea. We rely on collaborative tools such as Slack and Miro for efficient and networked work in the office or on the move. Planning tools help us to always keep track of all developments and topics.

Of course, in addition to the work, the personal aspect doesn't fall by the wayside. We like to use the breaks for foosball or table tennis matches and also get together every two weeks for the "Digital Commerce Kiosk."

X-Channel@OBI

In this project, we put transactional processes to the test end-to-end and completely modernized them. The project included various sub-topics, such as a complete reconstruction of the returns process, an expansion of the OBI customer account, and a complete overhaul of the supplier connection in the context of drop shipment. In interdisciplinary teams, we achieved a great deal in the project. The result was a visible improvement in the customer journey, as demonstrated in key figures such as the Net Promoter Score (NPS), fewer cancellations and faster process throughput times.