We are pioneers, founders, investors and DIY lovers

As an innovation team, we continuously explore, develop and test new solutions for disruptive business models and products in short cycles in order to generate innovations on a steady basis. We combine proven agile principles from the areas of design thinking, lean start-ups and growth hacking, with the opportunities and knowledge of a large company. Our goal is to identify innovative business models with growth potential at an early stage and quickly scale them in a targeted manner.

Tools like Slack, Miro and Figma are the basis for being flexible and agile even when working remotely. And on Slack, we not only share the latest disruptive business models in our industry, but also our vacations by the sea.

As a new unit of OBI next, we focus on establishing a modern innovation architecture that accelerates the validation of unique DIY ventures and explores new business opportunities from strategic search fields. With the help of a global start-up network, we continuously strengthen our core business.

We are on the lookout for new business models, services and trends that go far beyond the workbench. Our goal is to become the central DIY ecosystem and improve the lives of millions of people in their homes and gardens. Always under our motto "Anything is doable."