• 7 open jobs

YOUR JOB AT OBI

We are pioneers, founders, investors and DIY lovers

How we work

How we work

As an innovation team, we continuously explore, develop and test new solutions for disruptive business models and products in short cycles in order to generate innovations on a steady basis. We combine proven agile principles from the areas of design thinking, lean start-ups and growth hacking, with the opportunities and knowledge of a large company. Our goal is to identify innovative business models with growth potential at an early stage and quickly scale them in a targeted manner.

Tools like Slack, Miro and Figma are the basis for being flexible and agile even when working remotely. And on Slack, we not only share the latest disruptive business models in our industry, but also our vacations by the sea.

Who we are

As a new unit of OBI next, we focus on establishing a modern innovation architecture that accelerates the validation of unique DIY ventures and explores new business opportunities from strategic search fields. With the help of a global start-up network, we continuously strengthen our core business.

We are on the lookout for new business models, services and trends that go far beyond the workbench. Our goal is to become the central DIY ecosystem and improve the lives of millions of people in their homes and gardens. Always under our motto "Anything is doable."

Who we are

See for yourself

How we develop disruptive business models at OBI next
How we develop disruptive business models at OBI next
Project highlights
PLANTS X OBI
PLANTS X OBI

Bring the urban jungle to your home with a single click! With our online plant store "PLANTS X OBI," we have tested a store solution for inexperienced and impatient plant fans and analyzed user and purchasing behavior. Here, customers have the opportunity to have curated indoor plant sets, perfectly tailored to their living conditions, delivered to their homes easily and securely.

What your colleagues say...

Felicitas
Felicitas
Business Designer

"Developing new ideas and prototypes together and receiving direct customer feedback is incredibly fun. You are always working your way into new topics, and the mix of creative conception and pragmatic implementation challenges each individual in the team to be able to pitch a relevant offer at the end. It's unique what an opportunity we have to shape the future of OBI!"

Lotte
Lotte
Growth Hacker

"It is the mix of creative idea generation, innovative product and service development, and data-driven test and marketing conception that makes my daily work so exciting and diverse. We are an interdisciplinary team and everyone can contribute their thoughts and expertise. We think DIY outside of the box – there are no limits to our creativity here."

Unsere Werte

WE ACT AND DECIDE VALUE-DRIVEN

We make informed decisions based on user insights to create truly relevant products

WE EMBRACE FAILURE

Every failure is a learning and brings us closer to discovery and opportunity

WE KEEP AN OPEN MIND

We tackle our comfort zone, go beyond the status quo and force ourselves to look at a problem from new angles

WE MAKE THINGS, NOT SLIDES

We build small quick prototypes. A prototype says more than 1,000 meetings

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Jobs at OBI